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UI/UX research
part of
your company
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Why
UI/UX research?
Improve user experience
We identify and improve bottlenecks that your users encounter. By understanding how users use the interface and what their expectations are, your company can optimize the user experience, thereby increasing customer satisfaction and loyalty.
Identify improvements
By understanding how users interact with the product and what their needs and wants are, the company can develop new features or improvements to meet those needs.
Increased conversions
By conducting UI/UX research, a company can gain insight into which design elements increase conversion rates.
Cut costs
We detect problems that would otherwise not emerge until later in the design process or even after the launch of a product. By detecting these problems early, you can reduce the cost of repairs or redesigns, among other things.
Distinction from competitors
By conducting regular UI/UX research, a company can keep up with the latest trends and developments in user experience and thus maintain a competitive advantage.
Better navigate and innovate
Find out where users get stuck while navigating your website or application, what they need and what new features or capabilities they want. Based on this, you can optimize the user experience and encourage innovation within your company.
Approach to
UI/UX research?
Conducting UI/UX research is an iterative process, and the company must continue to test and improve to optimize the user experience.
Setting goals
Before the research begins, we will set clear objectives with you. What does the company want to learn about the user experience? What are the key questions the company wants answered?
Establish research methodology
Various research methods are available, including user testing, surveys, focus groups, user interviews and more. We will work with you to select appropriate methods based on objectives and available budget.
Recruiting participants
We will work with you to recruit participants who are representative of the product's target audience. These can be existing users as well as potential users.
Conduct research
We conduct the research according to the chosen methods. User testing, for example, may involve observing users as they perform tasks on a website or app, while surveys may focus on collecting quantitative data about the user experience.
Analyzing Results
After the survey is completed, we will analyze the results to gain insight into the user experience. This can lead to the identification of areas for improvement and opportunities for product development. We will discuss the results with you and come up with an implementation plan together.
Implementing Improvements
We implement the recommended and discussed improvements and monitor the user experience to ensure that the desired results are achieved.
Strategy of
UI/UX research?
What does a UI/UX Study look like from our side? We use Aquila’s BBBT© strategy or EDIT© in English.
Highlight
During the "Emphasis" phase, our main goal is to learn more about your user and their problems, wants and needs, and the environment or context in which they will experience the design. The most important part of this phase is to distance ourselves from our assumptions and assumptions and let the research findings drive decision-making.
Our user research can include User Surveys, Usability testing, Focus Groups, User Observation, Analytics, A/B testing.
More often, we also analyze your competitors to determine how your user views competitor products as part of their daily lives and daily problem solving.
By gaining a deeper understanding of your users' needs and the context in which they will use your product, we can better address their needs and improve their experience. This will ultimately result in products that better meet our customers' needs and give you a competitive advantage.
Determine
In the "Determine" phase, we analyze our research results from the "Emphasize" phase and determine which user problems are most important to solve, and why. This will lead us to a clear goal for the design of the product. We extend our research by creating user personas, journey maps, user flows and more, among other things.
The main outcome of this phase is a clear problem statement, a description of the user's need that our design will solve. With this information, we could also develop a value proposition, a summary of why our user should use the product or service we are designing.
Concept
After we have highlighted and determined the problem, we can put together an understanding using the research results. At this stage, we will formulate as many solutions as possible. We do this because the first solution is not always the right one, and more often a problem has multiple solutions. Therefore, we devise multiple settlements in order to oversee the best possible outcome.
In this step, we like to brainstorm with you to see where any bottlenecks lie and/or we can already exclude some solutions for our prototype.
In some cases, we might go back to user or competitor research to refine our choice in solutions.
Testing
In the final phase, called "Testing," we have so far highlighted the problem, conducted research and devised solutions. In this phase, we test whether our solutions are effective. For each solution, we create a prototype that we test in a structured manner. By testing our prototypes, we can see if it works better than the previous product version. We test this by having users use our prototypes in a controlled environment. From this we can get feedback and see if it does indeed work better than the previous version.
The purpose of prototype testing is to continue to refine the prototype while gaining insight into questions such as "Is the design of your product or service user-friendly?" and "Does it solve the user's problem?" Once all parties are satisfied with the changes, we move on to developing the prototype for your website.
Different
Research Methods
User surveysThis is a questionnaire given to users to gain insight into their experiences and opinions about a product or service.
Usability TestingThis involves observing how users interact with a product or service and how easy it is for them to perform certain tasks.
Focus groupsThese are group interviews with multiple users to gain more in-depth insight into their thoughts and opinions about a product or service.
User ObservationThis involves observing users as they use a product or service in their natural environment to learn more about their needs and behavior.
AnalyticsThis includes analyzing data collected on user interactions with a product or service, such as clicks, page views and conversions.
A/B-testingThis involves testing a change in a product or service against a control to determine which version performs better based on user behavior.
InterviewsThis involves personally interviewing users to learn more about their thoughts, feelings and behaviors when using a product or service.
What say
Our customers?
Dhr. Roger Kroll
- Verified Testimonial
We were looking for a Web professional to create and develop our website. AQUILA SERVICES brought our vision to life.We discussed our needs in detail before moving forward with anything. Tristan (Aquila) put together a package that met all our needs, which in turn resulted in a website that far exceeded our expectations. Fantastic service and a great guy with attention to detail. Tristan has a keen eye for design and a creative/artistic manner about him that allows him to use all his skills in synergy to get a project done and at the right price. Aquilla will continue to advise us in the coming years on the best ways to move forward with new features and ideas. We look forward to a great partnership and highly recommend Aquila services to anyone in need of a website or web services. Thank you Tristan for the great website!
Elizabeth P.
- Verified Testimonial
I wanted a whole new website and Aquila services was just the place!Professional, listened well to what I wanted and also importantly what I didn’t want and took great initiative coming up with ideas to work with!
Couldn’t be happier with the outcome.
HIGHLY RECOMMENDED!!
Dhr. Roger Kroll
- Verified Testimonial
We were looking for a Web professional to create and develop our website. AQUILA SERVICES brought our vision to life.We discussed our needs in detail before moving forward with anything. Tristan (Aquila) put together a package that met all our needs, which in turn resulted in a website that far exceeded our expectations. Fantastic service and a great guy with attention to detail. Tristan has a keen eye for design and a creative/artistic manner about him that allows him to use all his skills in synergy to get a project done and at the right price. Aquilla will continue to advise us in the coming years on the best ways to move forward with new features and ideas. We look forward to a great partnership and highly recommend Aquila services to anyone in need of a website or web services. Thank you Tristan for the great website!
Angeline Paul
- Verified Testimonial
We were looking for a Web professional to create and develop our website. AQUILA SERVICES brought our vision to life.We discussed our needs in detail before moving forward with anything. Tristan (Aquila) put together a package that met all our needs, which in turn resulted in a website that far exceeded our expectations. Fantastic service and a great guy with attention to detail. Tristan has a keen eye for design and a creative/artistic manner about him that allows him to use all his skills in synergy to get a project done and at the right price. Aquilla will continue to advise us in the coming years on the best ways to move forward with new features and ideas. We look forward to a great partnership and highly recommend Aquila services to anyone in need of a website or web services. Thank you Tristan for the great website!
Jim Johnston
- Verified Testimonial
Our much improved online presence has made it easier for prospective clients to find us and there is no question that it sets us apart from our competition. Aquila has also provided excellent support with routine website maintenance. We highly recommend Aquila for their creative insight, responsiveness and expertise.
Jill Baker
- Verified Testimonial
Over the last 6 months we’ve been in constant contact with Tristan over email text and conference calls. he has met and exceeded our expectations at every turn and made a very complicated process simple and straightforward
We’re really happy with his work and the final product!
I strongly recommend Tristan and his services!
Ayman Alneaimi
- Verified Testimonial
I recently had the opportunity to work with Aquila Services, under Tristan’s direction, for the complete brand and website development of our cab company, TXA Taxi. I am pleased to share our experience with Aquila Services and the excellent results they have achieved for our company.
From the beginning, the team at Aquila Services, especially Tristan, was very professional and committed. They took the time to understand our vision, goals and requirements, and then delivered a holistic approach that took our brand identity and online presence to the next level.
The corporate identity design, including our logo, color palette and fonts, was perfectly matched to the look we wanted to achieve. The result is a recognizable and consistent brand identity that helps us stand out in the competitive cab market.
The website development using WordPress and Elementor was equally impressive. Aquila Services has created a beautiful, responsive website that is both user-friendly and effective in generating bookings. The integration of the booking system was seamless, resulting in a smooth user experience for our customers.
What struck us most about working with Aquila Services was their dedication to the project and their ongoing support. They were always willing to solve problems, implement updates and make improvements based on feedback. This has helped us maintain a reliable and up-to-date online platform.
Our partnership with Aquila Services and Tristan has resulted in a significant increase in bookings and expanding our client base. We believe the strong brand identity and user-friendly website played a crucial role in our success.
We are very pleased with the results of this project and would unhesitatingly recommend Aquila Services and Tristan to others looking for a reliable and talented partner for their brand and website development.
Joe Baker
- Verified Testimonial
I had the pleasure of working with Aquila Services on a website development project for NomadicMediaCo, a small business specializing in videography and photography services. The project involved UI/UX research and the subsequent development of a custom website using WordPress and Elementor.
Aquila Services started the project with a thorough UI/UX research to understand the needs and desires of both NomadicMediaCo and their potential clients. Based on this research, they developed a customized website that presents the creative services of the company in an attractive and accessible way.
The UI/UX research was comprehensive, involving analysis of competitive websites, identification of key target audiences, and mapping of the ideal user experience. Aquila Services used this knowledge to create a design and navigation structure that offers an intuitive and enjoyable user experience.
Using WordPress and Elementor, Aquila Services developed a customized website that showcases the creative services and portfolio of NomadicMediaCo in a visually appealing and user-friendly way. The website features different sections, such as services, portfolio, about us, and contact, which make it easy for potential clients to access all relevant information.
The new website has improved NomadicMediaCo’s online presence and provides a professional look that matches their creative services. With the use of WordPress and Elementor, the website is easy to maintain, allowing NomadicMediaCo to update their portfolio and services effortlessly.
Overall, my experience working with Aquila Services was excellent. They delivered a successful website development project based on thorough UI/UX research and the use of WordPress and Elementor. The new website offers a user-friendly and visually appealing experience for potential clients and helps NomadicMediaCo present their creative services effectively and professionally. I highly recommend Aquila Services for website development projects.
Jim Johnston
- Verified Testimonial
Our much improved online presence has made it easier for prospective clients to find us and there is no question that it sets us apart from our competition. Aquila has also provided excellent support with routine website maintenance. We highly recommend Aquila for their creative insight, responsiveness and expertise.
Joe Baker
- Verified Testimonial
Over the last 6 months we’ve been in constant contact with Tristan over email text and conference calls. he has met and exceeded our expectations at every turn and made a very complicated process simple and straightforward
We’re really happy with his work and the final product!
I strongly recommend Tristan and his services!
Hey,
Do you want to work together
with a
UI/UX specialist?
FAQ
questions
What is the difference between UI and UX design?UI (user interface) design focuses on the appearance and interaction elements of a product or Web site, such as buttons, navigation, color schemes and typography. The goal of UI design is to create a visually appealing and user-friendly interface for users to work with.
UX (User Experience) design, on the other hand, focuses on the overall feel and experience a user has while using a product or website. UX design includes aspects such as usability, accessibility and functionality and focuses on optimizing the interaction between users and the product to ensure a positive experience.
Read more about UI/UX
How can UI/UX research help with customer retention?UI/UX research helps companies better understand their customers’ needs, wants and expectations. By knowing what users want and need, designers can create more effective and attractive interfaces, which in turn leads to a better user experience. When customers are satisfied with their experience with a product or service, they are more likely to remain loyal and make repeat purchases.
Why is UI/UX research important?UI/UX research is important because it helps to gain a deeper understanding of user needs and expectations. By understanding what users want and need, companies can develop better products and services that meet their customers’ needs. This leads to higher customer satisfaction, better user experiences and ultimately more success for the company.
What are the benefits of outsourcing UI/UX research?By outsourcing UI/UX research, you reap these benefits, which can lead to a better understanding of your users and a more effective and engaging user interface and experience.
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Access to specialized expertise: Outsourcing UI/UX research gives you access to experts in the field who have the necessary knowledge and experience to conduct effective research and provide valuable insights.
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Time savings: Outsourcing UI/UX research saves you time that you would otherwise spend learning, planning and implementing research methods. This allows you to focus on other important aspects of your business.
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Cost savings: Although outsourcing research has initial costs, it can be cost-saving in the long run. After all, you don’t have to invest in training your team or buying special research tools and software.
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Objectivity: An outside party conducting UI/UX research has no biases or internal company politics to consider. This can lead to more objective and reliable results.
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New perspectives: Engaging an outside party for UI/UX research can bring new perspectives and insights that you might not have been able to discover internally.
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Scalability: If you outsource your UI/UX research, you can easily scale up or down the research capacity depending on your needs. This provides flexibility and allows you to respond quickly to changing market conditions or business goals.
By outsourcing UI/UX research, you reap these benefits, which can lead to a better understanding of your users and a more effective and engaging user interface and experience.
