Lipocentre Maastricht

Table of contents

Project Overview

Lipocentrum Maastricht came to us with a desire to revamp their outdated website. They wanted a modern and user-friendly website with enhanced functionality to provide their customers with an optimal online experience.

The project began with extensive UI/UX research to find out the client’s needs and wants. Based on the insights from this research, we designed and developed a new website using WordPress and Elementor. We selected specific imagery, installed plugins such as Smush, WP Forms, Yoast SEO, Custom Reviews and more.

Our Responsibility

Our team was responsible for the entire project, from the initial UI/UX research phase to the design, development and maintenance of the website. Throughout the process, we were in close contact with Lipocentrum Maastricht and made sure we understood and implemented their vision and requirements. We not only listened to their wishes, but also proactively thought along about possible improvements that could further strengthen the clinic’s online presence.


We use WordPress and Elementor because of their flexibility, user-friendliness and wide range of features and plugins. These tools allowed us to create a customized website that met the specific needs of Lipocentrum Maastricht.

Problem Statement

Lipocentrum Maastricht had an outdated website that did not meet their customers’ expectations and was not effective in generating conversions. The website had an outdated design, limited functionality and was not optimized for mobile devices, resulting in a poor user experience. In addition, the website offered only two contact options for potential customers: emailing or calling the clinic. These limited communication options made it difficult for customers to ask their questions or schedule appointments quickly and efficiently, leading to missed opportunities for conversions and customer satisfaction.

Another major problem was the clinic’s limited online visibility. The website was not optimized for search engines, making it difficult for potential customers to find Lipocentrum Maastricht’s services when looking for liposuction and body contouring in the region.

In addition, the website lacked customer reviews and testimonials, making it difficult for potential customers to build confidence in the quality of services the clinic offered.

All of these problems negatively impacted Lipocentrum Maastricht’s online presence and ability to attract and retain new customers. It was clear that a thorough overhaul of the website was needed to address the problems and provide a more positive user experience that would lead to better conversions and customer satisfaction.


To address Lipocentrum Maastricht’s problems and improve their online presence, we implemented the following solutions:

UI/UX Research:
We began with extensive UI/UX research to identify the wants and needs of both Lipocentrum Maastricht and their customers. This research allowed us to get a good understanding of the desired functionality, structure and design elements for the new website.

Website Design and Development:
Based on the insights from the UI/UX research, we created a modern and user-friendly design with improved functionality and navigation. We used WordPress and Elementor as the development platform to ensure flexibility and customizability of the website.

Mobile Optimization:
We ensured that the new website is fully optimized for mobile devices, providing a seamless user experience across different screen sizes.

Expand contact options:
To facilitate communication with potential customers, we have added more contact options, such as a contact form and online chat functionality. This made it easier for customers to ask questions and make appointments without the need to call or email directly.

SEO and Online Visibility:
We optimized the website for search engines and installed important SEO plugins, such as Yoast SEO. We also integrated Google Search Console and set up Google Business to increase the online findability of the clinic. (We do not perform SEO work ourselves but build website with basic SEO setup)

Customer Reviews and Testimonials:
We have implemented a system for collecting and displaying customer reviews and testimonials on the website, increasing potential customers’ confidence in Lipocentrum Maastricht’s services.

Maintenance and Support:
Since the launch of the new website in 2019, we have been responsible for maintaining and supporting the website. We work closely with Lipocentrum Maastricht to ensure that the website remains up-to-date and meets their ever-changing needs.

By implementing these solutions, we addressed the problems with Lipocentrum Maastricht’s old website and created a modern, user-friendly online experience that led to an increase in conversions and customer satisfaction.


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What is the difference between UI and UX design?

We are a team and work closely with our clients to create the best results for you users. You can expect daily contact where we work together to develop the best website and experience for you and your users.

How can UI/UX research help with customer retention?

The time required to develop a website varies depending on the project. On average, developing a website takes between 1-3 months. We usually start with UI/UX research and design, identifying the needs of your target audience and creating a design to match. We will then get to work developing the website and keep you informed of our progress.

What are some examples of UI/UX research methods?

We develop websites with a unique design and user-friendly functionalities. Whether you need a website for your business, a blog, or an online store, we can help you develop a website that fits your goals and needs. Our team of designers and developers is experienced in developing different types of websites, from simple informational websites to complex e-commerce solutions.

Why is UI/UX research important?

The development process begins with an introductory meeting where we discuss what your goals are and what you expect from the website. We analyze your current website if you have one, or we begin UI/UX research if you don’t have a website yet. We then develop a design that fits your needs and desires. Once the design is approved, we move on to website development. During the development process, we make sure to keep you informed of our progress and allow you to provide feedback.

What are the benefits of outsourcing UI/UX research?

The cost of having a website developed depends on several factors, including the complexity of the website, the features you need and the level of customization required. Before we give you a quote, we first discuss with you what you need and what your budget is. Based on this information, we can provide an accurate quote.

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